Broadcasting Your Research: How to Take Your Research Out of the Ivory Tower and into the Mainstream

January 27, 2022 @ 12:00 pm – 2:00 pm
Jennifer Dengate

Thursday, January 27, 2022

12:00 pm – 2:00 pm CT

Via Zoom. Link to register:

Facilitator: Dr. Shannon Sampert, political scientist and journalist

This workshop is designed to provide tools to work with the mainstream media in Canada. It offers different ideas and approaches to advancing research to the mainstream idea with the goal of changing policy. Different ideas are considered including writing op-eds, letters, blogs, media interviews and other ways to engage in social media. This will include an overview of the “media pitch” and preparing for live interviews. Students are encouraged to come prepared with their research to discuss how they would like to advance their ideas into the mainstream media and the potential for advancing policy discussions.

Dr. Shannon Sampert is a political scientist and journalist. She worked at the University of Winnipeg from 2005-2018, achieving the position of Associate Professor. Her research areas were media and politics. In 2014, she was granted leave to take on the position at the Winnipeg Free Press as their first, and so far only, female op-ed editor. She did that for three years before returning to the University of Winnipeg to take over the helm of, which helped academics publish their research with newspapers across Canada. She retired in 2018. Before becoming an academic, Dr. Sampert was an award-winning producer and TV and radio journalist. She now writes a bi-monthly column for the Winnipeg Free Press and works for the Policy Options. Her company works with academics to help them broadcast their research.